Meta tags are easy to leave until the end, but they affect how a page is understood, previewed and crawled. A small check before publishing prevents many avoidable SEO mistakes.
Draft the title, description, robots and canonical markup with the Meta Tag Generator. If the page has duplicate or parameter versions, check the preferred URL with the Canonical Tag Generator.
Check the title first
The title should describe the page clearly and put the main topic near the beginning. Avoid vague labels, repeated keywords and titles that promise more than the page delivers.
Check the description next
The meta description should summarize the page in plain language. It should help a searcher decide whether the page matches the job they need to do.
Check robots and canonical last
Make sure the page is not accidentally noindexed and that the canonical URL points to the page you really want indexed. This is especially important during migrations and template launches.
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