Business Tool
Calcolatore del Valore Medio dell’Ordine
Calcola il valore medio dell’ordine da ricavi e ordini per valutare più chiaramente le prestazioni dell’e-commerce.
Average order value shows how much revenue each order brings in on average. Use this calculator when reviewing pricing, bundles, upsells, paid traffic quality, discount impact, or month-over-month ecommerce performance.
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Come si usa
- Enter total revenue and total number of orders.
- Calculate average order value instantly.
- Compare periods, channels, campaigns, or segments to spot changes in basket size.
Casi d’uso comuni
- Benchmark ecommerce performance by week, month, campaign, or traffic channel.
- Measure whether bundles, upsells, cross-sells, or free-shipping thresholds are changing basket size.
- Compare AOV with conversion rate and margin before judging campaign quality.
FAQ
What is the formula for average order value?
Average order value is total revenue divided by total number of orders.
Is higher AOV always better?
Not always. Higher AOV can be good, but it should be checked alongside conversion rate, margin, refunds, and customer acquisition cost.
Should refunds be included?
For cleaner reporting, many teams calculate AOV on net revenue after refunds.