Business Tool
Average Order Value Calculator
Calculate average order value from revenue and orders to benchmark ecommerce performance more clearly.
Average order value shows how much revenue each order brings in on average. Use this calculator when reviewing pricing, bundles, upsells, paid traffic quality, discount impact, or month-over-month ecommerce performance.
Runs in the browser
No signup needed
Instant output
Tool Area
Everything runs in the browser.
How to use
- Enter total revenue and total number of orders.
- Calculate average order value instantly.
- Compare periods, channels, campaigns, or segments to spot changes in basket size.
Common use cases
- Benchmark ecommerce performance by week, month, campaign, or traffic channel.
- Measure whether bundles, upsells, cross-sells, or free-shipping thresholds are changing basket size.
- Compare AOV with conversion rate and margin before judging campaign quality.
FAQ
What is the formula for average order value?
Average order value is total revenue divided by total number of orders.
Is higher AOV always better?
Not always. Higher AOV can be good, but it should be checked alongside conversion rate, margin, refunds, and customer acquisition cost.
Should refunds be included?
For cleaner reporting, many teams calculate AOV on net revenue after refunds.