UTM tracking is useful only when the main fields are used consistently. Source, medium and campaign answer three different questions: where the visit came from, what type of channel it was and which promotion it belonged to.
Use the UTM Builder to create the final link. If you need naming rules first, read UTM naming conventions for small teams.
Source is the specific place
Use source for the platform or sender: google, newsletter, linkedin, partner_site. Keep it stable so reports group traffic correctly.
Medium is the channel type
Use medium for the type of traffic: cpc, email, social, referral. Do not mix platform names into the medium field.
Campaign is the initiative
Campaign should identify the promotion, launch or content push. A useful campaign value is specific enough to recognize later, but not so detailed that every link becomes a separate report line.
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