UTM Examples for Email, Social and Paid Campaigns

Good UTM examples make campaign links easier to create and compare. The goal is not to invent a new name every time. The goal is to use a small pattern that works across email, social and paid traffic.

Create links with the UTM Builder, then keep examples in a shared note so the whole team repeats the same pattern.

Email example

Use utm_source=newsletter, utm_medium=email and a campaign value such as summer_launch. Use content for button or placement variants.

Social example

Use the platform as source, such as linkedin or instagram. Use social or paid_social as medium depending on whether the post is organic or promoted.

Paid example

Use the ad platform as source and a paid medium such as cpc or paid_search. Keep the campaign name close to the campaign name used in the ad platform.