Business Tool
ROAS Calculator
ROAS Calculator solves a common business, marketing or finance calculation with simple inputs. Use it online on EasyTools99.
Use this ROAS calculator when you need to compare ad revenue with ad spend without opening a spreadsheet. It is useful for paid search, social ads, ecommerce promotions, and quick campaign reviews, but it should not be confused with profit or ROI.
Runs in the browser
No signup needed
Instant output
Tool Area
Everything runs in the browser.
How to use
- Enter the revenue attributed to the campaign.
- Enter the advertising cost.
- Calculate ROAS and compare it with margin, product costs, and campaign goals.
Common use cases
- Compare paid campaigns across channels.
- Check whether a promotion covers its ad spend.
- Read advertising reports without confusing revenue and profit.
FAQ
What is the formula for ROAS?
ROAS is revenue attributed to advertising divided by advertising cost.
Is ROAS the same as ROI?
No. ROAS compares revenue with ad spend. ROI compares net return with cost.
Is a high ROAS always good?
Not always. You still need to consider margin, refunds, operating costs, and customer quality.