A title tag should be long enough to explain the page, but short enough that the main idea is visible in search results. There is no magic character count that works for every query, because Google can rewrite titles and display width changes by device.
As a practical rule, write the important words first, keep the title natural, and test your draft with the Meta Tag Generator. If the title is for a campaign or landing page, also keep the URL clean with the Slug Generator.
A useful working range
Many good title tags land around 45 to 60 characters, but the better question is whether the searcher can understand the page before the title gets cut. A shorter clear title is usually better than a long title packed with repeated keywords.
What to put first
Put the specific page topic first. Add a useful modifier only if it helps the searcher choose the result. Brand names are useful when the brand matters, but they should not push the main promise out of view.
Common mistakes
Avoid repeating the same keyword, writing a vague title like “Home” or “Guide”, and using a title that promises more than the page answers. If the page also needs a better snippet, read Meta description length: what really matters.
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